Influencer Branding Agency
There was a time when branding might refer to a simple logo design and maybe a set of matching business cards. Sure, a great logo is still a key element to your success but what we do goes a lot deeper, fam.
Today, we create a blitz marketing campaign across every major media channel, from web design to social media to targeted advertising.
Think how much more exposure you’ll get when promoted with confidence to the vast, global online audience. Over 3 billion human beings use the internet and the smallest sliver of that pie can blow up your brand to unimaginable success.
The Rules of Engagement
Effective frequency is the number of times a person must be exposed to an advertising message before a purchase is made. There are 3 levels of effective frequency:
It takes an average of 7-20 instances of advertising exposure, be it paid or organic, before a person decides whether or not they will make a purchase or take any action with your brand. So: with our digital branding campaigns, we constantly push your brand name into the public arena, targeting only your potential customers (filtered by income, age, gender, similar interests and a wide variety of other factors). We guarantee maximum exposure to your future & potential fans, all within your chosen budget.
Remarketing & Ad Retargeting
This marketing strategy takes advantage of the rules of effective frequency. Basically, it works by utilizing cookies to track the websites that users visit. Once they leave a certain site, the products or services they viewed will be shown to them again in advertisements across different websites.
It’s fairly obvious as to why this technique is so effective. With only 2% of web traffic converting on the first visit, ad retargeting works to increase the overall conversion rate by reminding consumers of the product or service they previously viewed. This keeps the brand and the product (you!) at the forefront of the consumer’s mind. There are psychological studies that show that repeated exposure to brand names and logos creates familiarity, which builds trust and makes consumers more likely to make a purchase or follow you!
Remarketing tools are available through Google Ads, Facebook Boosts and our digital branding company remarkets you organically, through search engine promotion, social media & viral campaigns, newsletters, press releases and more.
Our Complete Branding Campaigns encompass a broad marketing strategy, including:
- Paid Advertisements
- Audio/Video Production (in coordination with effective viral & media campaigns)
- Search Engine Promotion
- Social Media Management
- Lead Generation
- Reputation Management
- Brand Deals, Ambassadors & Endorsements
- Press Releases
- Direct Interactions & Engagements with your audience
- All stages of design & development (logos, websites, print and associated advertising materials).
ARE YOU READY TO BE #1?
Influencer Branding, Logo & Website Design
Blow Up My Brand
Don’t worry, we didn’t forget that you need a great logo to define your brand identity. We’ve been in the business of creating iconic logos for over 12 years. Your brand identity begins with a professional logo design. From classy to flashy, we define your company identity with panache & style.
Your project begins with a one-on-one consultation with the head of our design department. Please provide us with visual references of logos that appeal to your sense of style. They can be from our website, from your competitors or an international influencer!
Once we’re clear on your vision, we begin the proofing process. All proofs are sent via email and we make the necessary revisions until you’re 100% satisfied. Guaranteed. Depending on your budget, we can assign multiple designers to your project to quickly narrow down your brand.
Influencer Website Branding
First, our firm discusses your website design goals, including your preferred color palette and your personal aesthetic. Do you want to appeal to Gen Z, millennials or a different demographic? Are there any other influencer sites that appeal to you? After our initial consultation, a professional designer from our firm will email your design proofs (as simple jpeg files).
Your Custom Influencer Website will be professionally designed in Photoshop or Illustrator from scratch. Visual references are always appreciated. Every client has different taste. Of course, we’ll also share our opinion and expertise. Brutal Honesty leads to a better finished product.
Next, once the design is approved, we move into the development stage. We will never have a designer develop your site. This is a mistake some people make when hiring the infamous “website guy”
Design & development are completely opposite methodologies and require very different skillsets. Think of it like the left & right side of your brain. One is the creative side & one is the logical side. Coders will never be great designers and vice versa. The web developer will take the designer’s work and implement it into a beautiful WordPress CMS that will implement all the functionality you’ve dreamed of…
Blow Up My Brand delivers 100% custom WordPress themes. Once you’ve approved your design proof, we convert your design into a mobile-responsive WordPress site. We will create your new site on a temporary server until you fully approve it so you it isn’t possible for you to not get exactly what you want. This is a foolproof process.